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Case studies

Proven results

Real results from real engagements. We measure success by outcomes, not activity.

Case study 01 · LOCAL SEO

Local Search Growth

Improved local visibility

Optimized Google presence & local search strategy.

The challenge

The business had a weak local search presence and wasn't consistently appearing when nearby customers searched for its services.

For a local business, those searches are where new customers start: someone nearby looking for the service right now. A business that doesn’t show up for them doesn’t get the call.

What we did

Optimized the Google Business Profile, strengthened local SEO, improved business listings, and built a more consistent local search presence.

  • Google Business Profile optimization

    Optimized the profile Google uses to decide when, and how, to show the business in local results and on Maps.

  • Local SEO

    Strengthened the signals that connect the business to the searches, and the area, it serves.

  • Business listings

    Improved the business’s listings so its details hold up wherever customers come across it.

  • A consistent local presence

    Brought the profile, the website and the listings into line, so search engines see one consistent business.

The outcome

  • Stronger visibility in local search
  • Improved Google presence
  • More opportunities to connect with nearby customers

Case study 02 · WEB DEVELOPMENT

Website & Lead Generation

More website enquiries

A conversion-focused website built to generate more opportunities.

The challenge

The business had an outdated online presence that wasn't clearly communicating its services or giving visitors a strong reason to get in touch.

The website is often where a customer decides whether to get in touch. If it doesn’t say clearly what the business does and how to reach it, visitors leave without making contact.

What we did

Redesigned the website around the customer journey, improved service pages and calls-to-action, and connected the website strategy with local SEO and lead generation.

  • A redesign around the customer journey

    Rebuilt the site around what a customer needs to know before they get in touch.

  • Service pages

    Improved the service pages so each one explains clearly what the business offers.

  • Calls to action

    Improved the calls to action so every visitor has a clear next step.

  • Local SEO and lead generation

    Connected the website to the local SEO and lead-generation strategy, so it both gets found and turns visits into enquiries.

The outcome

  • A stronger digital presence
  • A clearer customer experience
  • More opportunities for website visitors to become leads

Case study 03 · AI AUTOMATION

AI & Business Automation

Less repetitive admin

Automated lead follow-up and customer workflows.

The challenge

The business was spending valuable time manually responding to inquiries, following up with leads, and managing repetitive customer communication.

Every enquiry left waiting for a reply might go elsewhere, and time spent on the same messages over and over is time not spent on the work itself.

What we did

Built AI-powered workflows for lead response, follow-ups, appointment handling, customer communication, and CRM automation.

  • Lead response

    Workflows that respond to new enquiries without waiting for someone to be free.

  • Follow-ups

    Automated follow-up, so leads aren’t lost because nobody got back to them.

  • Appointment handling

    Workflows that handle appointments, taking that back-and-forth off the team.

  • Customer communication

    Routine customer messages handled consistently, every time.

  • CRM automation

    The CRM kept up to date without retyping details by hand.

The outcome

  • Faster responses
  • More consistent follow-up
  • Less repetitive work
  • A smoother process for turning inquiries into customers

Services involved

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